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  • Strategy Savvy : Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization
    Strategy Savvy : Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization

    With the COVID-19 pandemic, many business leaders question the need for strategy and the value of strategic planning and management in today’s environment.This book will demonstrate that our approach to strategy development and implementation needs to change to be able to help organizations change.The proposed new approach in this book can provide insights and perspectives to keep strategy relevant by "Putting Strategy in Action" through developing a "Making the Future Happen Today" way of thinking and living. Many strategy books focus on the perspective of large multinational corporations that have the capacity and capabilities to develop and implement a strategy using very structured methodologies and tools.This book will add a new dimension by focusing on the use of Strategy-as-Practice (SaP), intuition, and serendipity as important complements that can be used by large corporations as well as small- and medium-sized enterprises (SMEs) and entrepreneurs to develop and implement winning strategies.This is an important dimension to support the strategic decision-making process that is frequently undermined in traditional strategic planning and management-focused books. The author theorizes that developing into a Strategy Savvy professional is about embracing two of the most important concepts in strategy development—Proactivity and Sustainability.This book addresses the opportunities and threats presented by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) and how we can capitalize on those opportunities to create unprecedented growth opportunities in Society 5.0 that is shaping new economies, such as the Digital Economy, the Experience Economy, the Sharing Economy, the GIG Economy, the Purpose Economy and the Circular Economy.The author also proposes a new approach to strategy development and implementation that mixes formal planning with practice and intuition that is helped by serendipity.He presents a strategy that is driven by four propellers—insights, culture, operations, and digitization—to ensure arrival at a better future.

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  • Hoshin Kanri in Higher Education : A Guide to Strategy Development, Deployment, and Management
    Hoshin Kanri in Higher Education : A Guide to Strategy Development, Deployment, and Management

    Strategy, the link between mission and operational plans to improve an institution’s performance, is a critical element to the future success of higher education (HE).Hoshin Kanri (HK), the application of Lean principles and practices to strategy development, deployment, and management, is a systematic and effective approach to support institutional success, particularly when competition is high.Surprisingly, despite its known effectiveness and advantages over other approaches to strategy development, deployment, and management, the application of HK in HE is limited. This book promotes greater awareness, appreciation, and application of HK at HE institutions. The book is divided into four sections:The first section (Introduction to Hoshin Kanri) provides a general overview of HK and its potential contributions when used in HE settingsThe second section (Case Studies) provides several examples where aspects of HK were introduced at HE institutions.These case studies, which vary in scope, use of HK practices and tools, and identified benefits, offer insights both for helping senior leaders recognize the value of HK (and adopt the HK process) and for on-the-ground experiences using HK tools and techniques – including barriers and challenges – during implementationThe third section (Expanding the Application of Hoshin Kanri in Higher Education) includes several chapters on how to begin an HE institution’s HK journey.The chapters include practical steps for gaining support for and implementing HK strategy development, deployment, and management tailored for HE institutions across both typical and novel applications of HKThe fourth and final section (Implications for Practice and Research) presents a high-level summary of the "current state" of HK in HE and offers thoughts and recommendations on the "future state" directions for practice, research opportunities, and challenges for HK in HEThe book underscores the key benefits HK can offer HE institutions.With its Lean roots of continuous improvement and respect for people, HK offers HE institutions an effective and sustainable approach to strategy development, deployment, and management.HK can be used institution-wide or at any level or area within an institution.While the local application of HK won’t achieve the full benefits possible through institution-wide adoption, it offers a marked improvement over other strategy approaches that fail to respect people and leverage their knowledge, expertise, and insights to apply continuous improvement to move their office, department, or function forward.

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  • Strategic International Marketing : Strategy Development and Implementation
    Strategic International Marketing : Strategy Development and Implementation

    Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets.This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications.It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.Supplementary online resources are available to aid instructors.

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  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

  • Do you have a good strategy for learning vocabulary?

    Yes, I have a good strategy for learning vocabulary. I like to use flashcards to review and memorize new words, and I also try to use the words in sentences or conversations to help solidify their meaning in my mind. Additionally, I make an effort to read and listen to a variety of materials in the language I am learning to expose myself to new vocabulary in context. Finally, I regularly review and practice using the words I have learned to ensure that they stick in my long-term memory.

  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

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  • Reshaping Entrepreneurship Education With Strategy and Innovation
    Reshaping Entrepreneurship Education With Strategy and Innovation

    New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.

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  • Creative Instigation : The Art & Strategy of Authentic Community Engagement
    Creative Instigation : The Art & Strategy of Authentic Community Engagement

    Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.

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  • Creative Instigation : The Art & Strategy of Authentic Community Engagement
    Creative Instigation : The Art & Strategy of Authentic Community Engagement

    Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.

    Price: 99.00 £ | Shipping*: 0.00 £
  • Events Feasibility and Development : From Strategy to Operations
    Events Feasibility and Development : From Strategy to Operations

    Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector.Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa.These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.Fascinating current examples illustrate these professional management techniques.The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries.This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations.Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques.Brand new material includes: A full explanation of the maturity model including post-pandemic solutions New case studies and exhibits A new section on teaching and training in event managementThe chapters are fully supported by further current case studies and examples on the publisher’s and the author’s website.Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics.This will be essential reading for all students of Event Management.

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  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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